Caribbean artistes unite to promote the music and entertainment industries under one Caribbean banner. A delegation heads to the United Kingdom to participate in the London Calling 2008, an international music business event to be held on June 19th an 20th. The
CARICOM Secretariat has endorsed the initiative, which is the first of its kind.
In a statement released by the Secretariat on World Day for Cultural Diversity, Secretary-General Edwin Carrington said, “Culture is central to building a sense of community, of ensuring that the people of the Region feel connected and “intensely Caribbean,” and thereby forging a regional identity.”
Carrington further indicated, “several of our Member States have demonstrated their comparative advantage in the cultural industries in areas such as music, art, craft, the literary and culinary arts, fashion, festivals, theatre, film and cultural tourism. Many cultural manifestations in these areas are among those for which the Caribbean is known and respected internationally, and should therefore be the logical point of departure for building competitive export industries that are rooted in local talents and resources.”
Caribbean Event Director, Josanne Leonard said “it’s taken a herculean effort because we operate largely in silos even on our domestic fronts. In the past, individual countries and professionals have attended events like MIDEM, WOMEX and others but we have never united to brand a Caribbean presence. We need to fast forward the collaboration of our Ministries of Trade, Investment, Tourism, Technology and Planning to harness and support strategic regional and extra-regional marketing and promotional strategies”, according to a Newsday report.
Leonard commended the Secretariat for its support, “This is by far the most significant indicator in recent times that the region is ready to recognize the value of the creative industries to wealth creation, divestment and competitiveness of our Caribbean economies.”
Details of this event are posted on
Facebook and
Caribbean Arts and Cultural Events.